BusinessStrategy

Simple Ways to Make Your Business More Profitable in 2018

Going online can be a great adventure--and a lot of fun--for any small business. But if you want your Web site to be more than a hobby, you need to put some thought into how to make it profitable. No matter what your business is, you should always be thinking about ways to diversify your revenue ...

Going online can be a great adventure--and a lot of fun--for any small business. But if you want your Web site to be more than a hobby, you need to put some thought into how to make it profitable. No matter what your business is, you should always be thinking about ways to diversify your revenue revenue streams to boost your profits.

So to get you thinking about new strategies, I've put together a four items of ways you can use the web to create more traffic, and then I've explained how you can incorporate all of these methods to create success.


1. Have a mobile friendly website (Responsive on phone, tablet, computer).

Let’s see what are the advantages of having a responsive website for your business and how to justify the investment needed to turn your non-responsive website into responsive.


  1. Reach more audience
  2. Your customers are already mobile, stay in touch with them.
  3. You have one website to maintain and one set of code.
  4. SEO benefits from responsive design.
  5. You are preparing now for the future

2. Use LiveChat

Many e-commerce websites have been adding live chat support to their help desk software in order to provide real-time answers rather than having customers leave their websites. Real-time chatting with a customer support expert not only builds customers‘ confidence during their shopping experience but also helps to improve your conversion rates. According to a survey of American online consumers, 68% engage in live chat and 63% prefer getting back to a website with live chat for a repeat purchase.


3. Have an online store.How you manage your business online will depends on the products or services you offer. You may be able to use the internet to:
  • run an online shop
  • manage your suppliers

4. Use ticketing system. 

In the last two decades, business have moved from being 9 to 5 entities and have become 24/7 operations. The fact that many of them have gone global has also played a significant role in this. In a highly competitive market environment offering desired levels of products and services to the customers has become the differentiation.

Thus businesses cutting across verticals are committed to serving their customers fast and efficiently. Customer queries and feedback are being taken even more seriously. Thus we see support services play an important role.


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