Responsive web design

What Is Responsive Web Design and Why Do You Need It?

Some may say that the digital marketing trend has been a godsend for businesses who were earlier spending a fortune on getting engagements and conversions online. But now these businesses are faced with a new challenge, i.e., creating a website design that is compatible across a host of devices.

Responsive web design responds to the users’ device and gives a positive viewing and browsing experience. The website modifies itself in terms of size and resolution depending on the device that you’re using. So if you’re using a cell phone, you’ll be viewing the mobile-friendly version of the site where the content and images are resized to fit the smaller screen. This is what makes responsive web design the most flexible of all.


Google has started giving more precedence to mobile-friendly websites in its search results algorithm, which further stresses on the use of a responsive website design. Earlier, developers used to create separate websites for PC and mobile use. That was back when mobile phones weren’t common commodities. However, this wasn’t a very favorable approach as it sent maintenance costs through the roof, not to mention the hassle of handling various websites and managing the SEO for each of them.


Ethan Marcotte is credited with coining the term ‘responsive web design’ and defining it. So how do we use it? This type of web design works on the following 3 primary principles.

  1. Flexible Grids: This technique makes use of ‘relative sizing’ to resize the content to fit the screen. It makes use of CSS and percentages instead of pixels for images.
  2. Media Queries: Media queries allow the website to detect your device and fit the page on to the screen. The page adjusts as the screen size changes or the screen is expanded.
  3. Flexible Media: This feature makes use of scaling or CSS overflow to have images load differently depending on the screen size.

A responsive web design prevents blurring or pixelation of images, content scattering over the page, and the undesired efforts of having to scroll around the screen for reading or viewing the site. In short, it adapts to the screen size and adjusts itself accordingly.

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